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Current Campaigns

McGruff the Crime Dog is an American pop-culture icon—helping millions of adults, teens, and children protect their families and prevent crime in their communities.  Now, three decades after McGruff’s first TV appearance, more than 83 percent of children, teens, and adults recognize him, and approximately 1,500 law enforcement agencies use McGruff costumes to spread the word about prevention. Thanks to NCPC and McGruff, Americans know how to “Take A Bite Out Of Crime®.”

NCPC’s public service ads, featuring McGruff and other special celebrity personalities, let people know how they can identify suspicious behavior and protect themselves from potential crime.

Current Campaigns - 

Safe Firearm Storage
Intellectual Property Theft
Crime Against seniors
Mortgage Fraud