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Seeking Cyberbullying Fame

National Group Says Videotaped Beating Combines the Worst of Playground and Online Bullying Behavior

Apr 9, 2008

Were the teens seeking cyberbullying fame when they posted a videotaped beating of another teen? The National Crime Prevention Council (NCPC) says this latest incident shows the harsh reality of bullying.

The videotape proves that bullying is no longer just a playground problem. NCPC's research shows it, too. Many teens have taken bullying tactics online --making more than four in 10 teens a victim of cyberbullying.

Cyberbullying results in painful and serious consequences for teens. Teen suicide, school violence, and depression are just a few systemic problems that led the NCPC to create a cyberbullying prevention public education campaign, offering teens a way to deal with this difficult issue and help their parents learn how they can help.

In a study commissioned by the National Crime Prevention Council and conducted by Harris Interactive, only one in 10 teens who reported being cyberbullied told their parents about it. Furthermore, nearly half of the teens surveyed said that cyberbullying happens because the cyberbully does not perceive any tangible consequences.

To view the advertising and resources on cyberbullying prevention, visit

Harris Interactive provided the following statement about their methodology:

Harris Interactive fielded the online survey on behalf of the National Crime Prevention Council between February 2-15, 2006 among a nationwide sample of 824 U.S. teens ages 13-17 years. All respondents or their parents were members of the Harris Panel Online (HPOL). Interviews averaged ten minutes in length. Data were weighted to reflect a nationally representative online sample based on the following known demographic parameters: gender, age, race/ethnicity, parents' education, region, Internet use, and urbanicity of school. The results of this sample are subject to a sampling margin of error of +/- 3.41 percentage points at the 95 percent confidence level.

About the National Crime Prevention Council

The National Crime Prevention Council (NCPC) is a private, nonprofit organization whose primary mission is to be the nation's leader in helping people keep themselves, their families, and their communities safe from crime. NCPC manages public service advertising under the National Citizens' Crime Prevention Campaign -- symbolized by McGruff the Crime Dog® and his "Take A Bite Out Of Crime®" slogan -- and acts as secretariat for the Crime Prevention Coalition of America, more than 300 national, federal, state, and local organizations representing thousands of constituents who are committed to preventing crime. NCPC is funded through a variety of government agencies, corporate and private foundations, and donations from private individuals. For more information on crime prevention issues, visit

If you would like to schedule an interview with NCPC, please contact
Nicole Nasiatka at 202-261-4123 or Michelle Boykins at 202-261-4184.
First Call Analyst:
FCMN Contact:

SOURCE: National Crime Prevention Council

CONTACT: Michelle Boykins, +1-202-261-4184,, or Nicole
Nasiatka, +1-202-261-4123,, both of National Crime
Prevention Council

Web Site: