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Video: Boys Experience It Too

New Ad Highlights a Growing Internet Problem Usually Associated With Girls

Mar 5, 2008

A survey commissioned by the National Crime Prevention Council (NCPC) shows 37 percent of boys reported being victims of cyberbullying in 2006. In another finding, the study determined that although girls tend to cyberbully more often, boys cyberbully as well.

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The nonprofit organization, best known for its crime prevention icon, McGruff the Crime Dog, today released a public service announcement called "Chicken," which is specifically targeted to teen boys about preventing cyberbullying. According to NCPC, 43 percent of teens 13-17 years old say they had experienced cyberbullying in 2006 and nine in ten teens (92 percent) reported that they knew the person who was bullying them.

Cyberbullying is defined as using the Internet or mobile devices to send or post repeated harmful or cruel text messages or images. It is a disturbing and growing trend among teens who use the Internet to communicate regularly, and now with a computer, web access (or text messaging device), they can bully their classmates and others in a public forum.

"When I see that four in ten kids are being victimized by cyberbullies but only one in ten will tell their parents, I know that NCPC must do all we can to stop this pervasive and devastating problem," said NCPC President and CEO Alfonso E. Lenhardt.

The ad was created by Connecticut-based The Plowshare Group and funded by the Bureau of Justice Assistance, U.S. Department of Justice. The PSA directs boys to the website to learn more about how to prevent cyberbullying. The website also includes a special downloadable document of tips and information for parents.

About McGruff the Crime Dog and the National Crime Prevention Council

The National Crime Prevention Council (NCPC) is a private, nonprofit organization whose primary mission is to be the nation's leader in helping people keep themselves, their families, and their communities safe from crime. NCPC manages public service advertising under the National Citizens' Crime Prevention Campaign-symbolized by McGruff the Crime Dog® and his "Take A Bite Out Of Crime®" slogan - and acts as secretariat for the Crime Prevention Coalition of America, more than 400 national, federal, state, and local organizations representing thousands of constituents who are committed to preventing crime. NCPC is funded through a variety of government agencies, corporate and private foundations, and donations from private individuals. For more information on crime prevention issues, visit

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SOURCE: National Crime Prevention Council

CONTACT: Michelle Boykins, +1-202-261-4184,, or Nicole
Nasiatka, +1-202-261-4138,, both of the National Crime
Prevention Council

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